- Finding a place where this product will sit
- Finding a vehicle to launch it on
- Defining a niche that the product will appeal to
This then leads to another key point
- Will this artefact be part of a campaign with a charity/company/awareness group or will it be a commercial venture?
If not then I would have to look into the commercial sector and see how things like this are distributed (e.g. look at game selling engines such as Xbox marketplace and steam)
So more research to think about there, but I'll need to speak to my focus group first (and of course formulate some questions for that).