Adding stuff to site and Adobe Edge

So I had a go on this 'Adobe Edge' that I downloaded not so long ago... it was pretty fun, I enjoyed it, but it seems, to me not to dissimilar to a poor man's flash built in HTML5 and with some Javascript. Apparently it's aimed at 'designers who don't want to code'. 

Now I'm not one to knock stuff like this usually, but I can't help but feel it's going to be a bit of a cop out with a horrendous price tag... the trial will run for a while... who knows, maybe after a bit more time I'll change my mind?